So many entrepreneurs get caught in the same trap, they have an idea, they launch their business and then they start to look for customers. WRONG! Why? Because they don’t even know who their customer is!
We live in a world of technology, we wake up to it, we use it all day and we even go to bed with it! So more and businesses and business owners are also using it to stand out, differentiate and remain top of mind.
I get asked this question quite a bit, as Facebook seems to be a ‘safe place’ for many people, and I know exactly why. It’s where we hang out in our own time, where we connect with friends and families, and we are comfortable using it.