In this crazy world we live in today, it has become more and more important to connect with your customers as quickly as possible, as they filter through what we call ‘The content overload’.

I had an epiphany this week, I just decided to classify myself as an ‘old school’ marketer! Then someone even asked me what is ‘old school’ marketing? I had a good chuckle.

I know we are always quick to blame when something isn’t working, but when it works, it is the best thing, right?

So many entrepreneurs get caught in the same trap, they have an idea, they launch their business and then they start to look for customers. WRONG! Why? Because they don’t even know who their customer is!

This is often a question I get asked, so no it is not only you. But yes, there is something you can do.

Customer experience, or what we refer to as CX is the benchmark of business today.

We live in a world of technology, we wake up to it, we use it all day and we even go to bed with it! So more and businesses and business owners are also using it to stand out, differentiate and remain top of mind.

I get asked this question quite a bit, as Facebook seems to be a ‘safe place’ for many people, and I know exactly why. It’s where we hang out in our own time, where we connect with friends and families, and we are comfortable using it.

Content is all around us, all the time. But what is content?