So many entrepreneurs get caught in the same trap, they have an idea, they launch their business and then they start to look for customers. WRONG! Why? Because they don’t even know who their customer is!

This is often a question I get asked, so no it is not only you. But yes, there is something you can do.

Customer experience, or what we refer to as CX is the benchmark of business today.

We live in a world of technology, we wake up to it, we use it all day and we even go to bed with it! So more and businesses and business owners are also using it to stand out, differentiate and remain top of mind.

I get asked this question quite a bit, as Facebook seems to be a ‘safe place’ for many people, and I know exactly why. It’s where we hang out in our own time, where we connect with friends and families, and we are comfortable using it.

Content is all around us, all the time. But what is content?

What a great question! Because I know engaging with a number of different clients, the ‘general’ response is, email doesn’t work because nobody opens them.

I know there are a few misconceptions to what a personal brand really is, and do I need to build my personal brand if I have a ‘business’ brand?

I love this topic because it has so many different meanings to people yet it is the one thing, we have the power to create and take ownership of in our business and fall in love with it.