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“Content is King”

“Content is King”

Bill Gates

So many entrepreneurs get caught in the same trap, they have an idea, they launch their business and then they start to look for customers. WRONG! Why? Because they don’t even know who their customer is!

This is often a question I get asked, so no it is not only you. But yes, there is something you can do.

Customer experience, or what we refer to as CX is the benchmark of business today.

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