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“Content is King”

“Content is King”

Bill Gates

In this crazy world we live in today, it has become more and more important to connect with your customers as quickly as possible, as they filter through what we call ‘The content overload’.

I had an epiphany this week, I just decided to classify myself as an ‘old school’ marketer! Then someone even asked me what is ‘old school’ marketing? I had a good chuckle.

I know we are always quick to blame when something isn’t working, but when it works, it is the best thing, right?

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