How can you repurpose content?

Did you know? Sixty percentof people find it hard to produce content consistently. We get it, even as Marketing experts with a clear Marketing Strategy in mind, it can sometimes be hard to continue to produce ‘new’ and engaging content.

This is when repurposing your content can truly help you. HubSpot describes repurposing content as changing the format of the content, and/or changing the target audience for the content.

So why not revisit content you have already created, that has performed well, and change it up and give it a new life in a new context or even just a new channel?

What are the top 5 benefits of repurposing content?

1. It Helps You Reach A New Audience

Whether it’s a blog article or social media post, something you published a year ago won’t reach the same people if you publish it now. Plus, you build and refine your audience over time, so try sprucing up an old piece of content and re-publishing it to get it in front of your new and loyal followers.

2. It Diversifies Your Content

We know that consistency is key, but that doesn’t mean you should use the same medium for everything. Rather, use the same message across different mediums and marketing channels. Repurposing the same content into various forms will help you to achieve consistent messaging across diverse channels.

3. Maximises Time and Effort

One of the biggest benefits. When you repurpose your content, you can yield more output with the same amount of input, while maintaining quality. This saves you time so that you can work on new marketing ideas and attend to other aspects of your business.

4. Increases Your Online Presence

Repurposing content leads to more content and the more of that you have online, the greater your online presence will be. It also improves your SEO (Search Engine Optimisation) because Google likes websites with good quality content as it sees it as a trusted source. Having a strong online presence is important for raising brand awareness, building your audience and gaining new customers.

5. Enhances Your Knowledge and Skill Set

You can never be too good at what you do. Repurposing content helps you to reinforce the knowledge you already have in your head, to add on to it, and to become even more well-versed in what you do. In addition, repurposing allows you to get familiar with diverse forms of content and various platforms, giving you the confidence in a channel that you may otherwise not have even tried.

So how can you repurpose your content?

We have included a list of ten things below that you can do, but the list is endless, which gives you the creative spin to do what you want to do with is.

  1. Turn blog posts into podcasts
  2. Turn success stories into case studies
  3. Use blog content for video content
  4. Use webinar content to create an E-Book
  5. Use a presentation as a brochure
  6. Use testimonials for social media content
  7. Update old blog posts with new information
  8. Use a blog as a series of emails
  9. Refer to blog content for social posts
  10. Turn a guest appearance or interview into a ‘how to guide’

Let’s face it, time is never on our side, and we need to consistently show up and give our audience valuable content that will keep them engaged and coming back for more. So why not give it a try?

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